PROJECT: Brand Identity & Series A Launch support for AFFINI-T THERAPEUTICS

OBJECTIVE: Establish a compelling and holistic brand identity for AFFINI-T THERAPEUTICS, an emergent powerhouse in cell therapy, and support their Series A announcement.

BACKGROUND: AFFINI-T THERAPEUTICS, is at the forefront of cellular engineering, leveraging expertise in immune cell therapies to develop transformative solutions for solid tumor cancers. Their multi-pronged approach tackles the core of tumor biology, aiming to outsmart the tumor microenvironment and deliver sustainable anti-tumor responses. With a fusion of world-class scientific minds and renowned backing, AFFINI-T aims to revolutionize the treatment of the most challenging cancers.

STRATEGY:

• Brand Identity: A comprehensive dive into AFFINI-T's vision, mission, and innovative methodologies to sculpt a brand identity that symbolizes both scientific precision and patient-centered compassion.

• Series A Support: Spearhead a communication strategy with the public relations team surrounding the Series A launch, ensuring AFFINI-T’s brand prominence in the biomedical sector.

CREATIVE:

• Brand Identity:

  • Logo: A harmonious blend of wordmark & icon that resonates with AFFINI-T's ethos of precision and transformative care.

  • Color Palette: A selection of colors reflecting the cutting-edge, robust nature of cellular engineering intertwined with patient-centric warmth.

  • Typefaces: Distinct fonts for Headline, Subhead, and Body that ensure clarity, readability, and a modern aesthetic.

  • Graphic Pattern: A pattern echoing the complexities of cellular structures and the precision of therapy design.

  • Imagery: An embodiment of AFFINI-T's dedication to breakthroughs and innovation in cellular therapy.

  • Stock Photography Guidelines: A set of rules that ensure brand-aligned imagery promoting authenticity and science-led innovation.

  • Brand Guidelines: Comprehensive documentation detailing use cases, ensuring consistent brand portrayal.

• Brand ID Applications:

  • A suite of business essentials such as Business Cards, Google Slides Presentation Template, Social Media Avatars & Covers, Email Signature, and Stationary.

  • Merchandise design ensuring brand resonance with Tees, hats, jackets, hoodies, and tote bags.

• Communications & Series A Support:

  • Consistent support and collaboration with the public relations team, ensuring a unified brand voice throughout the Series A launch.

OUTCOME:
The launched brand identity not only captured AFFINI-T THERAPEUTICS' groundbreaking approach but also their unwavering commitment to patient care. Their $175M Series A unveiling was seamlessly executed with a clear, engaging digital presence, garnering significant attention in the biomedical sector. As the brainchild of renowned scientific minds, the newly crafted brand identity now truly echoes their caliber, setting a new benchmark in therapeutic brand identities. This collaboration stands as a testament to Magna Opera’s capacity to amalgamate science, innovation, and design into a cohesive brand experience.

BRANDING DETAILS